{"id":5849,"date":"2026-03-09T17:49:36","date_gmt":"2026-03-09T16:49:36","guid":{"rendered":"https:\/\/www.atlasens.fr\/?page_id=5849"},"modified":"2026-03-11T17:49:29","modified_gmt":"2026-03-11T16:49:29","slug":"viti-vini","status":"publish","type":"page","link":"https:\/\/www.atlasens.fr\/index.php\/vous-etes\/viti-vini\/","title":{"rendered":"Acteurs de la fili\u00e8re Viti-Vinicole"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#3686c9″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”center” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”offres” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” background_layout=”dark” custom_margin=”|1px|9px|1px|false|false” custom_padding=”|5px|1px|5px||true” animation_style=”fade” locked=”off” inline_fonts=”Belleza” global_colors_info=”{}”]<\/p>\n

Coop\u00e9ratives agricoles & Unions<\/strong><\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/vitivini.png” title_text=”vitivini” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

La fili\u00e8re vitivinicole fran\u00e7aise regroupe une mosa\u00efque d’acteurs – coop\u00e9ratives, caves particuli\u00e8res, unions, interprofessions, n\u00e9gociants – qui constituent ensemble l’un des secteurs \u00e9conomiques les plus embl\u00e9matiques de nos territoires et portent l’excellence fran\u00e7aise \u00e0 l’international.<\/strong><\/h2>\n

<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

Dans un contexte de mutations profondes, la fili\u00e8re vitivinicole fait face \u00e0 des d\u00e9fis in\u00e9dits : d\u00e9salignement entre production et commercialisation, pression concurrentielle accrue, changements climatiques, \u00e9volution des modes de consommation et attentes soci\u00e9tales croissantes en mati\u00e8re de durabilit\u00e9.<\/h2>\n

Les acteurs viticoles doivent simultan\u00e9ment pr\u00e9server leur identit\u00e9 territoriale et leur savoir-faire traditionnel tout en s’adaptant aux nouveaux march\u00e9s. Cette double exigence g\u00e9n\u00e8re des tensions entre court et long terme, entre logique individuelle et collective, entre innovation et tradition. L’\u00e9mergence d’une vision partag\u00e9e et d’un leadership collectif devient cruciale pour naviguer dans cette complexit\u00e9, particuli\u00e8rement pour les structures coop\u00e9ratives qui doivent concilier les attentes de leurs adh\u00e9rents avec les imp\u00e9ratifs du march\u00e9.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#3686c9″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”center” height=”2px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”offres” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” background_layout=”dark” custom_margin=”|1px|9px|1px|false|false” custom_padding=”|5px|1px|5px||true” animation_style=”fade” locked=”off” inline_fonts=”Belleza” global_colors_info=”{}”]<\/p>\n

Exemples de questions pos\u00e9es en d\u00e9but de mission<\/strong><\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|||20px|false|false” global_colors_info=”{}”]<\/p>\n

    \n
  • \n

    Comment clarifier notre projet strat\u00e9gique collectif dans un contexte de concurrence exacerb\u00e9e et de mutations du march\u00e9 ?<\/h2>\n<\/li>\n
  • \n

    Comment renforcer l’engagement de nos adh\u00e9rents\/producteurs autour d’une vision commune et d’une marque collective forte ?<\/h2>\n<\/li>\n
  • \n

    Comment d\u00e9velopper notre notori\u00e9t\u00e9 et notre positionnement face aux leaders de notre appellation ou de notre r\u00e9gion ?<\/h2>\n<\/li>\n
  • \n

    Comment g\u00e9rer les tensions entre caves particuli\u00e8res et coop\u00e9ratives au sein de notre gouvernance interprofessionnelle ?<\/h2>\n<\/li>\n
  • \n

    Comment accompagner la transformation de notre mod\u00e8le \u00e9conomique tout en pr\u00e9servant nos valeurs coop\u00e9ratives ?<\/h2>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_divider color=”#3686c9″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”offres” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” background_layout=”dark” custom_margin=”|1px|9px|1px|false|false” custom_padding=”|5px|1px|5px||true” animation_style=”fade” locked=”off” inline_fonts=”Belleza” global_colors_info=”{}”]<\/p>\n

    Notre Positionnement<\/strong><\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Une expertise sectorielle reconnue :<\/strong> 20 ans d’accompagnement d’organisations professionnelles agricoles dans toutes les fili\u00e8res, avec une connaissance fine des sp\u00e9cificit\u00e9s vitivinicoles (gouvernances duales \u00e9lus\/salari\u00e9s, logiques territoriales, \u00e9conomie coop\u00e9rative).<\/h2>\n

    Une approche syst\u00e9mique du sens :<\/strong> Atlasens excelle dans l’alignement entre valeurs, strat\u00e9gie et op\u00e9rationnel. Nous transformons les orientations en dynamiques collectives durables, particuli\u00e8rement crucial dans un secteur o\u00f9 l’identit\u00e9 territoriale et la culture constituent des leviers de diff\u00e9renciation majeurs.<\/h2>\n

    Des m\u00e9thodes \u00e9prouv\u00e9es :<\/strong> Plus de 300 s\u00e9minaires anim\u00e9s avec des structures \u00e0 gouvernance complexe. Nos dispositifs participatifs (Strat&Sens, Cap&Com) permettent de faire \u00e9merger une vision partag\u00e9e et de mobiliser l’ensemble des parties prenantes autour d’un projet commun.<\/h2>\n

    Une \u00e9quipe experte :<\/strong> Plusieurs d\u2019entre nous ont travaill\u00e9 dans la fili\u00e8re vitivinicole avant de devenir expert en accompagnement des transformations. Cette double comp\u00e9tence sectorielle et m\u00e9thodologique garantit une compr\u00e9hension fine des enjeux et une adaptation des outils aux sp\u00e9cificit\u00e9s du secteur.<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”0″ disabled_on=”on|on|off” _builder_version=”4.27.4″ min_height=”459px” custom_margin=”|auto|-57px|auto||” custom_padding=”0px|0px|42px|37px||” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ z_index=”8″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Notre Positionnement” button_url=”#” _builder_version=”4.27.4″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”2px” header_line_height=”2em” body_font=”Playfair Display|700||on|||||” body_font_size=”34px” body_line_height=”1.4em” background_color=”#3e8ac9″ custom_button=”on” button_text_color=”#f3cd7e” button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”Saira Extra Condensed|600||on|||||” button_icon=”$||divi||400″ z_index=”0″ custom_margin=”-100px||-36px||false|false” custom_padding=”53px|16px|16px|12px|false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” animation_starting_opacity=”100%” button_border_radius_hover=”1px” locked=”off” inline_fonts=”Belleza” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”1px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_cta][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”–et_global_heading_font|500|||||||” text_font_size=”16px” text_letter_spacing=”2px” text_line_height=”2em” ul_font=”||||||||” background_color=”#e0e0e0″ z_index=”0″ background_layout=”dark” custom_margin=”0px||0px|-198px|true|false” custom_padding=”30px|20px|30px|30px|true|false” animation_style=”slide” animation_direction=”top” animation_duration=”1500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%” z_index_last_edited=”off|desktop” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}”]<\/p>\n

    Une expertise sectorielle reconnue :<\/strong> 20 ans d’accompagnement d’organisations professionnelles agricoles dans toutes les fili\u00e8res, avec une connaissance fine des sp\u00e9cificit\u00e9s vitivinicoles (gouvernances duales \u00e9lus\/salari\u00e9s, logiques territoriales, \u00e9conomie coop\u00e9rative).<\/span><\/p>\n

    Une approche syst\u00e9mique du sens :<\/strong> Atlasens excelle dans l’alignement entre valeurs, strat\u00e9gie et op\u00e9rationnel. Nous transformons les orientations en dynamiques collectives durables, particuli\u00e8rement crucial dans un secteur o\u00f9 l’identit\u00e9 territoriale et la culture constituent des leviers de diff\u00e9renciation majeurs.<\/span><\/p>\n

    Des m\u00e9thodes \u00e9prouv\u00e9es :<\/strong> Plus de 300 s\u00e9minaires anim\u00e9s avec des structures \u00e0 gouvernance complexe. Nos dispositifs participatifs (Strat&Sens, Cap&Com) permettent de faire \u00e9merger une vision partag\u00e9e et de mobiliser l’ensemble des parties prenantes autour d’un projet commun.<\/span><\/p>\n

    Une \u00e9quipe experte :<\/strong> Plusieurs d\u2019entre nous ont travaill\u00e9 dans la fili\u00e8re vitivinicole avant de devenir expert en accompagnement des transformations. Cette double comp\u00e9tence sectorielle et m\u00e9thodologique garantit une compr\u00e9hension fine des enjeux et une adaptation des outils aux sp\u00e9cificit\u00e9s du secteur.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#3686c9″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”offres” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” background_layout=”dark” custom_margin=”|1px|9px|1px|false|false” custom_padding=”|5px|1px|5px||true” animation_style=”fade” locked=”off” inline_fonts=”Belleza” global_colors_info=”{}”]<\/p>\n

    Ils nous font confiance<\/strong><\/span><\/h3>\n

    [\/et_pb_text][et_pb_slider _builder_version=”4.27.6″ _module_preset=”default” background_color=”#FFFFFF” min_height=”300px” height=”300px” max_height=”300px” custom_padding=”0px||0px|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide heading=”Les Vignerons Ard\u00e9chois” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_VignArdechois_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_VignArdechois_c” sticky_enabled=”0″]<\/p>\n

    Union de Caves Coop\u00e9ratives<\/p>\n

    [\/et_pb_slide][et_pb_slide heading=”Mas Olivier” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_MasOlivier_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_MasOlivier_c” sticky_enabled=”0″]<\/p>\n

    Cave Coop\u00e9rative de l’H\u00e9rault – AOP Faug\u00e8res<\/p>\n

    [\/et_pb_slide][et_pb_slide heading=”UNIDOR” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_unidor_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_unidor_c” sticky_enabled=”0″]<\/p>\n

    Union de Caves Coop\u00e9ratives<\/p>\n

    [\/et_pb_slide][et_pb_slide heading=”FRAOC Sud Est” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_FRAOC_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_FRAOC_c” sticky_enabled=”0″]<\/p>\n

    F\u00e9d\u00e9ration R\u00e9gionale d’AOP<\/p>\n

    [\/et_pb_slide][et_pb_slide heading=”Cave de Lugny” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_CaveLugny_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_CaveLugny_c” sticky_enabled=”0″]<\/p>\n

    Cave Coop\u00e9rative en Bourgogne<\/p>\n

    [\/et_pb_slide][et_pb_slide heading=”Cave d’H\u00e9racl\u00e8s” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_HERACLES_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_HERACLES_c” sticky_enabled=”0″]<\/p>\n

    Cave Coop\u00e9rative du Gard – 100% bio<\/p>\n

    [\/et_pb_slide][et_pb_slide heading=”CIVP” image=”https:\/\/www.atlasens.fr\/wp-content\/uploads\/2026\/03\/logo_CIVP_c.png” _builder_version=”4.27.6″ _module_preset=”default” background_layout=”light” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” title_text=”logo_CIVP_c” sticky_enabled=”0″]<\/p>\n

    Comit\u00e9 Interprofessionnel des Vins de Provence<\/p>\n

    [\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Coop\u00e9ratives agricoles & UnionsLa fili\u00e8re vitivinicole fran\u00e7aise regroupe une mosa\u00efque d’acteurs – coop\u00e9ratives, caves particuli\u00e8res, unions, interprofessions, n\u00e9gociants – qui constituent ensemble l’un des secteurs \u00e9conomiques les plus embl\u00e9matiques de nos territoires et portent l’excellence fran\u00e7aise \u00e0 l’international. Dans un contexte de mutations profondes, la fili\u00e8re vitivinicole fait face \u00e0 des d\u00e9fis in\u00e9dits : d\u00e9salignement […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":5818,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5849","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/pages\/5849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/comments?post=5849"}],"version-history":[{"count":4,"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/pages\/5849\/revisions"}],"predecessor-version":[{"id":6078,"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/pages\/5849\/revisions\/6078"}],"up":[{"embeddable":true,"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/pages\/5818"}],"wp:attachment":[{"href":"https:\/\/www.atlasens.fr\/index.php\/wp-json\/wp\/v2\/media?parent=5849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}